Essential Guide to Buying Fresh Raw Chicken: Tips for Selecting Quality Poultry

1. Visual Inspection

• Color: Fresh chicken should have a light pink color. The skin should be white or cream-colored, depending on the cut. Avoid chicken that looks dull, grayish, or has any greenish tinge.
• Fat: The fat should be white, not yellow or gray.

2. Smell Test

• Mild Scent: Fresh chicken has a very faint smell. If there’s any strong or unpleasant odor, it’s a sign that the chicken might be spoiled.

3. Texture Check

• Firmness: The chicken should feel firm and not too soft or mushy. When pressed, it should bounce back slightly.
• No Sliminess: Fresh chicken should not feel sticky or slimy. A slimy texture is a sign of spoilage.

4. Packaging

• Sealed Packaging: If buying pre-packaged chicken, ensure that the package is properly sealed with no tears or leaks.
• Clear Packaging: Clear packaging allows you to see the meat inside, which is helpful for visual inspection.
• Check Dates: Always check the “use-by” or “sell-by” date on the package. Choose chicken with the latest date.

5. Source Verification

• Reputable Store: Buy from stores known for high turnover in their meat department, ensuring fresher stock.
• Trusted Online Retailer: If buying online, like from Bisonmart, make sure the platform has good reviews and a reputation for delivering fresh products.

6. Handling

• Cold Chain: Ensure the chicken is kept cold from store to home. If possible, use an insulated bag or cooler to maintain freshness.

7. Ask Questions

• Butcher: If buying from a butcher, don’t hesitate to ask when the chicken was delivered or how fresh it is.

8. Inspect Upon Delivery (for Online Purchases)

• Condition on Arrival: When buying online, check the chicken as soon as it arrives. Ensure it’s cold to the touch and inspect it for freshness using the above methods.